Ayurveda is recognised as a system of medicine indigenous to India, which includes both medicinal products and health services. The origin of Ayurveda traces back to 5000 years old Indian Vedic teachings based on fundamental philosophies about life, disease and health. Ayurveda is regarded as one of the oldest healthcare systems in the world. Over the millenniums, Ayurveda has not only sustained the changing outlook and demands for health services due to the invasion of modern methods of treatment but, it has grown to be renowned all across the world.

The Ayurveda sector, the total estimated market size of Indian Ayurveda industry is USD 3 billion, which includes both Ayurveda products (ethical, classical, Over the Counter (OTC), personal care and beauty products) and services (medical, well-being, payor and medical tourism services). The Indian Ayurveda Sector is expected to grow at 16% CAGR in the next 5 years.

Ayurveda – as practiced and utilized by Indians at large since centuries, is going global by virtue of its unique blend of science and philosophy that balances the physical, mental, emotional and spiritual components necessary for holistic health.